How to set up an NFC Google review card

What the card does

The physical card gets someone to a web page. It does not write a review, submit a rating or identify the visitor by itself. A customer still decides whether to open the page and what to share.

There are two useful setups. A direct link opens your Google review destination. A managed touchpoint opens a business experience first, giving you room for private feedback, contact capture or another next step. Kintouch supports both through the touchpoint’s selected flow.

Prepare the business details

Use the review link for the correct business and branch. Google provides a review link or QR code through its Business Profile review-sharing tools. Verify the business name and location on a phone before encoding anything.

• A business profile and its correct Google review link.
• An NFC item and a compatible NFC writer or writing app.
• A clear name such as “Bangsar · Reception · Stand 01”.
• The customer-facing headline, QR alternative and any relevant privacy notice.

Set it up in five steps

1. Create or select the business in Kintouch and add its Google review URL in Business settings.
2. Create a touchpoint. Choose Google reviews for a direct review destination, or Feedback for a page with private feedback and an open Google review choice.
3. Copy the generated touchpoint URL. Write that URL as a web address to the NFC item; do not replace it with a temporary preview URL.
4. Download the touchpoint QR code. Keep a clear border around it and place it where a customer can comfortably scan it.
5. Test the real NFC item and the printed QR on separate phones. Check the business name, destination and dashboard event, then label any test records you create.

Design for the moment at the counter

Place the stand where a customer naturally pauses after the service. A short invitation such as “Share your experience” is easier to understand than a list of every software feature. Make the tap area and QR alternative obvious.

Ask once and give the person space to decide. A crowded checkout can be a poor time for a long form. If people repeatedly hesitate, shorten the invitation or move the stand before assuming the hardware is the problem.

Keep the review invitation open

Google prohibits selectively soliciting positive reviews and discouraging negative ones. Keep the public review option available at every rating. Private feedback can help a business resolve a concern, but should not be used to block a customer from reviewing publicly.

Kintouch’s feedback flow offers the Google option independently of the customer’s rating. A low private rating can also create a recovery case for the business to act on.

Check what your numbers mean

A tap or scan opening the page is an interaction. A Google link click shows that someone followed the review route. Neither proves that a review was published. Track these as separate steps and check public reviews in Google itself.

Review your first week for broken destinations, confusing copy and missed private feedback. The first useful improvement may be a clearer sign or a faster response, rather than more cards.